SUPLY is starting in Lagos. But the problem we're fixing is everywhere.
Commercial kitchens across Africa operate with the same fragmented supply chain. Restaurants, hotels, catering companies, food courts — all of them spending hours every week managing dozens of vendor relationships, negotiating prices, chasing deliveries.
It is the same story in Accra, Nairobi, and every other growing city on the continent. The food industry is expanding fast. The infrastructure behind it has not kept up.
SUPLY is building that infrastructure — starting with a model designed around how Nigerian businesses actually operate. No complex software to install. No new systems to learn. One WhatsApp message, once a week.
Thousands of commercial kitchens in Lagos alone. The opportunity across the continent is one of the largest in African commerce.
Lagos is the right first market. It has the density of commercial kitchens, the supplier base, and the mobile-first commerce culture that makes SUPLY's model work from day one. WhatsApp is how Lagos businesses already communicate. We are not asking anyone to change behaviour — we are plugging into it.
The aggregation model — combining demand from multiple kitchens to unlock better prices and reliability from suppliers — is proven in other markets. It has not been applied to African food supply at scale. That is the gap SUPLY was built to close.
Before SUPLY, Obi Okereke built delivery operations at Amazon and some of the world's fastest-growing grocery companies. Working between London and Lagos, he found the same problem in every kitchen he walked into: chefs spending half their week chasing vendors instead of cooking.
SUPLY is the infrastructure he built to fix it — designed around the operational realities of Lagos, with a team on the ground to make it work.
We are raising a pre-seed round to fund the Lagos pilot and build the operational foundation for expansion across West Africa. If you are investing in African supply chain, logistics, or food infrastructure, we would like to speak with you.